Claim and evidence register
The material claims in scope matched to the evidence and source items supplied for them.
Evidence & Marketing Claim Substantiation Review
Make sure the claims you publish can stand up to the evidence behind them.
For SMEs and charities preparing factual, comparative or performance claims and wanting a clear evidence check before release.
Outcome: a claim-by-claim view of what is supportable, what needs qualification or correction, what needs specialist referral, and what should not be used on the evidence available.
£1,000standard
Indicative scope band: £750–£1,500.
One intended customer-facing use or version, up to 15 material claims and up to 20 material evidence or source items.
Remote. Normally planned around 5 working days once the claim set is frozen and the evidence bundle is complete.
Evidence-honest review · qualifications stay visible · no invented proof or regulator approval
The problem
When a claim may be stronger than the evidence behind it
A claim does not need to be obviously false to create a problem. It may rely on a weak source, omit an important qualification, use a comparison with no clear basis, or turn an aspiration into a statement of fact.
This review is useful when you want to challenge the wording before release rather than discover afterwards that the evidence does not support what was said.
The outcome
What changes
You move from a page, proposal or campaign containing untested assertions to a structured record of each material claim, the evidence behind it and the action needed before release.
The review does not create proof that is not there. It makes the evidence position, qualifications, gaps and residual limits visible so your organisation can make its own publication decision.
The work
What you will receive
Substantiation status
Each claim is returned as supported, supported with qualification, specialist referral required, or insufficient — do not use.
Qualifications and corrections
The limitations that need to stay visible and the smallest corrections needed where the evidence does not support the wording as written.
Residual-limit note
A clear record of material evidence gaps, unresolved questions and matters that the review cannot establish.
One focused factual correction cycle
One correction round for factual or review-misreading issues within the agreed scope.
WORKED EXAMPLE
See how this can work
Example situation: For SMEs and charities preparing factual, comparative or performance claims and wanting a clear evidence check before release.
We would start with what is happening now and the information already available, then work through the service described on this page. If the problem needs a different route, we would say so before broadening the work.
A clearer result: The outcome
What you could receive: Claim and evidence register, Substantiation status, Qualifications and corrections, Residual-limit note, and One focused factual correction cycle.
Illustrative example — shown to explain how the service can be applied. It is not a customer testimonial or measured result.
The commercial shape
What the engagement looks like
The exact boundary, timetable and fee are confirmed before commitment.
- Service type
- Evidence and claim assurance review
- Delivery
- Remote
- Pricing
- £1,000 standard; indicative range £750–£1,500. Final price confirmed after scope and claim classes are agreed.
- Scope
- One intended customer-facing use or version; up to 15 material claims and up to 20 material evidence or source items.
- Timing
- Normally planned around 5 working days from a frozen claim set and complete evidence bundle; confirmed during scoping and not presented as a guaranteed service level.
What needs to be in place?
A clear intended claim set, the customer-facing use or version it belongs to, and the underlying evidence and source material you want the review to rely on.
What is outside the scope?
Legal advertising clearance, regulator approval, formal audit or certification, a legal opinion, a guarantee of regulator acceptance, or invention of evidence that does not exist.
Is this the right service?
It fits an SME or charity preparing factual, comparative, performance or other evidence-dependent customer-facing claims and wanting an evidence-honest challenge before release.
What this service does not promise
No claim is certified lawful, regulator-approved or commercially effective. You retain authority for final wording, publication and any legal or specialist sign-off required for your circumstances.
FROM INTEREST TO A CLEAR DECISION
How to get started
Start with the problem, not a purchase decision. We will check whether this service fits before anything is agreed.
1. Tell us what is happening
Share the problem you are trying to solve, what you already have and any deadline or constraint that matters.
2. We check the fit
We check the scope, the information we would need, the fee and whether this is genuinely the right service. If it is not, we will say so.
3. You decide with the facts clear
Nothing starts until you know what is included, what is not, what you need to provide and what happens next.
There is no pressure to add another service. The useful next step is simply to decide whether this one solves the problem in front of you.
Next step
Which claims do you want challenged against the evidence?
Tell us where the claims will appear and what evidence sits behind them. We will first check whether this service fits and confirm the scope, timing and price before you commit.